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The Privacy and Electronic Communications Regulations (PECR) provide people with specific privacy rights regarding the receipt of electronic communications.
There are specific rules on marketing calls, emails, text messages, cookies, surveillance and data gathering technologies, use of customer web traffic and location data, itemised billing, and use of directory listings. There are also rules about keeping communications services secure.
PECR is due to be updated very soon. It is expected that the updated regulations will be brought in-line with the GDPR so that the two sit together harmoniously. Financial penalties for breach of PECR are also expected to be consistent with the fines under the GDPR i.e. up to 4% of your annual global turnover for the preceding financial year or £18 million – whichever is greater – for a more serious infraction.
Marketing and promotional activities are a central pillar for the vast majority of businesses. As a small business owner, you may engage in marketing yourself. Alternatively, if your business is larger, you may have a dedicated marketing department. Perhaps your business offers marketing services to others. Regardless of the circumstances, it is crucial for all businesses engaged in marketing to have good awareness of both the PECR and the GDPR.
If you would like to discuss the Privacy and Electronic Communications Regulations with our data privacy experts call us now on 01616 966 229, alternatively please complete our online enquiry form and a member of the team will contact you directly.
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